Seth Godin books in order
American entrepreneur, author and public speaker
- Born
- 1960
- Country
- United States
- Books
- 35
Seth Godin has published 6 novels, 1 novella, 14 non-fiction books and 14 other books, beginning with Permission Marketing (1999). The best-known is The Dip (2007). The latest is This Is Strategy (2024).
Updated September 2026
Where to start with Seth Godin

Start here
The Dip
Seth Godin's most-read book.

Shortest way in
Purple Cow
One of the most-read, at about 160 pages.
Newest
This Is Strategy
Published 2024.
Standalone novels in order

Purple Cow (2003)

Free Prize Inside (2004)

All Marketers Are Liars (May 2005)

Small Is the New Big (2006)

Tribes (2008)

Linchpin (2010)
Novellas in order

The Dip (2007)
Non-fiction in order

Wisdom, Inc (1995)

If You're Clueless About Starting Your Own Business (If You're Clueless) (1997)

The Bootstrapper's Bible (1998)

Unleashing the Ideavirus (2000)

Survival Is Not Enough (2002)

Meatball Sundae (2007)

Poke The Box When Was The Last Time You Did Something For The First Time (2011)

The Icarus Deception How High Will You Fly (2012)

V Is For Vulnerable Life Outside The Comfort Zone (2012)

Whatcha Gonna Do With That Duck And Other Provocations 20062012 (2012)

Poke the Box (2013)

What to Do When It's Your Turn (and It's Always Your Turn) (2014)

The Practice (2020)

This Is Strategy (2024)
Other books in order

E-Mail Addreses of the Rich & Famous (1994)

The Encyclopedia of Fictional People (1996)

If You're Clueless About the Stock Market and Want to Know More (1997)

Permission Marketing (1999)

The Big Red Fez (2002)

The Big Moo (2005)

We Are All Weird (2011)

All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All (2012)

Mor İnek (2013)

The Icarus Deception (2013)

ESTO ES MARKETING (2014)

This Is Marketing (2018)

Carbon Almanac (2022)

Song of Significance (2023)
About Seth Godin
Seth W. Godin, also known under his pen name as "F. X. Nine", is an American author, marketing expert, entrepreneur, and a former dot-com business executive.
Biography from Wikipedia, CC BY-SA 4.0. Photo via Wikimedia Commons.
Seth Godin FAQ
- How many books has Seth Godin written?
- Seth Godin has published 6 novels, 1 novella, 14 non-fiction books and 14 other books that we list, as of September 2026.
- What order should I read Seth Godin's books in?
- Publication order is a safe choice; the full list is above. Most readers start with The Dip.
- What is Seth Godin's latest book?
- This Is Strategy (2024).
- What is Seth Godin's most famous book?
- The Dip (2007) is Seth Godin's most widely read book.
Authors like Seth Godin
Sources: book lists and dates from Wikidata and Open Library, ratings from Open Library readers. Last updated September 2026.
